Ever set a big, juicy goal for yourself in therapy only to feel it fizzle out faster than a bad Tinder date?

Maybe you vowed to finally stop overthinking every text from your partner, speak up about what you really want in bed, or stop falling for walking red flags who text back, “lol k” three days later.

Somehow, despite your best intentions, you’re still stuck.

Let’s go into fully sanctioned fantasy mode for a moment.

“I hardly recognized you,” my roommate told me about the months before my breakup finally happened.

As BJ Fogg, founder of the Behavior Design Lab at Stanford and all around super smart dude, tells us, “for too many years, myths, misconceptions, and well-meaning but unscientific advice have set you up to fail.”
But there's good news: the habit building game isn’t hard. We just need to play differently.